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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Add the subscriber to the auto-suppression list.
B) Delete the subscriber from All Subscribers
C) Use the complaint exclusion list on future sends.

2. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.

A) In Send Classifications, delete TACO from the available classification options.
B) In Send Management, add the word TACO to the Auto-Suppression Rules.
C) In the Subject/Preheader Validation section of Email Studio, add the word TACO.

3. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Reference Content Block
B) Dynamic Content Block
C) Einstein Content Selection

4. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Ensure preferred channel is available in subscriber data.
C) Create one Entry Source for each messaging channel.

5. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Ensure source channel Is available in subscriber data.
C) Create one Entry Source for each messaging channel.

Solutions: