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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Topic 2: Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution |
| Topic 3: Subscriber and Data Management | 26% | - Configure Contact Builder and Audience Builder - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers |
| Topic 4: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Topic 5: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Organize and manage email campaign content - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements |
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