Updated Sep-2022 Pass Marketing-Cloud-Email-Specialist Exam - Real Practice Test Questions
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NEW QUESTION 112
We are creating a custom html paste email within content builder, which 2 features can be inserted into the html code by using the insert code snippet tool. Choose 2 answers
- A. stored content box
- B. physical mailing address
- C. track emails open
- D. A tooltip
Answer: B,C
NEW QUESTION 113
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Data Extensions
- B. Active Audiences
- C. Lists and Data Extensions
- D. Lists
Answer: D
NEW QUESTION 114
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Use explicit opt-in for any new web sign-ups.
- B. Tell customers why they want to receive NTO emails.
- C. Automatically opt-in all new customers.
- D. Set expectations on send frequency and schedule.
- E. Ask for detailed demographic information.
Answer: A,C,E
NEW QUESTION 115
Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used?
- A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
- C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
- D. File Drop Starting Source > Data Extract Activity > File Transfer Activity
Answer: D
NEW QUESTION 116
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?
- A. Use the Import Wizard to add new records into the data extension.
- B. Use the Import Activity to add new records into the data extension.
- C. Use the Import Wizard to overwrite the records in the data extension.
- D. Use the Import Activity to overwrite the records in the data extension.
Answer: D
NEW QUESTION 117
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?
- A. Template Send
- B. Automated Send
- C. Send Email
- D. Triggered Send
Answer: C
NEW QUESTION 118
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers
- A. Use explicit opt-in for any new web sign-ups.
- B. Automatically opt-in all new customers.
- C. Tell customers why they want to receive NTO emails.
- D. Ask for detailed demographic information.
- E. Set expectations on send frequency and schedule.
Answer: A,C,E
NEW QUESTION 119
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
- A. Import Activity
- B. Ingest API
- C. Import Wizard
Answer: A
NEW QUESTION 120
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)
- A. Dynamic Content
- B. Personalization Strings
- C. Profile Mapping
- D. AMPscript
Answer: A,D
Explanation:
Explanation/Reference:
NEW QUESTION 121
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale."
What feature should be used to target these members?
- A. SQL Query Activity
- B. Group Refresh
- C. Engagement Split
- D. Email Send Report
Answer: C
NEW QUESTION 122
NTO Would like to know the file drop automation studio for shipping tracking when the orders are dispatched a deliberated text file contains all the data and will be uploaded to the designated directory FTP account and the email should be sent to customers when the file transfer has completed The correct sequence of activities will be for file drop automation
- A. import file activity >> sent emails
- B. file transfer activity >> import file activity
- C. file transfer activity >>import file activity >>sent email
- D. import file activity >> file transfer activity >> sent email.
Answer: A
NEW QUESTION 123
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
- A. Keep total weight with images at 800KB or lower.
- B. Increase DPI and file size for image display.
- C. Rely on image-only emails to engage subscribers
- D. Use one file type for all images in the email.
Answer: A
NEW QUESTION 124
Northern Trail Outfitters wants to optimize email engagement.
Which elements could they test using the A/B Test feature?
- A. From Name, Preheader, and Subject Line
- B. From Name, Preheader, and Dynamic Rules
- C. From Name, Sender Profile, and Subject Line
- D. From Name, Sender Profile, and Domain
Answer: A
NEW QUESTION 125
A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)
- A. Email Address
- B. Order History
- C. List Attributes
- D. Data Extension Fields
Answer: A,C
NEW QUESTION 126
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?
- A. AMPscript Lookups
- B. Sender Profile
- C. Dynamic Content
- D. Delivery Profile
Answer: A
NEW QUESTION 127
Northern Train Outfitters sends email order confirmations to customers who have made online purchases.
These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
- A. Send Classification
- B. Sender Profile
- C. Send Definition
- D. Delivery Profile
Answer: A
NEW QUESTION 128
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