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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A) Landing page error
B) Webinar attended
C) Unsubscribed from email
D) Assigned to a user
E) Form submission

2. Which two list types could be used as a recipient list on a list email send? Choose 2 answers

A) Archived list
B) Test list
C) Dynamic list
D) Static list

3. How often does Marketing Cloud Account Engagement sync with Salesforce?

A) 30 minutes
B) Real time
C) 5 minutes
D) 10 minutes

4. A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

A) On the Testing' tab of the list email
B) On the Testing' tab of the email template
C) On the 'Sending' tab of the email template
D) On the 'Sending' tab of the 1st email

5. What HML merge field should be included in an email to allow prospects to manage their email preferences?

A) {{Unsubscribe}} or {{EmailPreferenceCenter}}
B) {{Unsubscribe}} or {{Opt_Out}}
C) {{OptOut}} or [{EmailPreferenceCenter}}
D) {{OptOut}} or {{ReportSpam}}

Solutions: