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IBM M2020-229 Exam Syllabus Topics:

IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) Auto clustering
B) Automatic data preparation
C) In-database mining
D) Complete statistics integration

2. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?

A) Scorecards and dashboards.
B) Intuitive visual interface.
C) Open and scalable architecture.
D) Automated modeling and data preparation.

3. Which statement is true about SPSS Data Collection?

A) It requires separate surveys to be created for each delivery method.
B) Surveys and reports can be published in many different languages.
C) It runs exclusively in a Web browser.
D) It requires SPSS Collaboration and Deployment Services in order to deliver surveys.

4. Which pain point of business executives is best addressed by SPSS Decision Management?

A) The need to react quickly to market changes.
B) Rapidly increasing marketing costs.
C) Inability to automate routine analytics tasks.
D) Regulatory compliance.

5. Which characteristic of SPSS Modeler appeals more to power data mining experts?

A) Automated modeling
B) No programming needed
C) SPSS Statistics integration
D) Automated data preparation

Solutions: