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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Messaging Insight
B) Einstein Engagement Frequency
C) Einstein Engagement Scoring

2. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A) A subscriber was not selected in the Subscriber Preview tab.
B) The send exceeded the maximum test send threshold.
C) Test sends are rot recorded on the Send Log Data Extension.

3. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

A) Journey Butter
B) Contact Builder
C) Automation Studio

4. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Under user permissions, select limited template access.
B) Configure Content Blocks to only be usable within approved templates.
C) Configure restrictions within a Content Area for approval block types

5. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Add the subscriber to the auto-suppression list.
B) Delete the subscriber from All Subscribers
C) Use the complaint exclusion list on future sends.

Solutions: