Pass Your Marketing Cloud Email Specialist EEB-101 Exam on Apr 25, 2024 with 157 Questions
EEB-101 Free Exam Study Guide! (Updated 157 Questions)
To earn the Salesforce EEB-101 Certification, candidates must pass a 60-minute exam consisting of 40 multiple-choice questions. EEB-101 exam is administered online and can be taken from anywhere with an internet connection. EEB-101 exam fee is $200, and candidates must score at least 65% to pass. Once certified, individuals will gain access to exclusive Salesforce Marketing Cloud resources and be recognized as a certified email marketer using Salesforce Marketing Cloud.
Salesforce EEB-101 is one of the most important certifications for marketers who want to improve their email marketing skills. Essentials for Marketing Cloud Email Marketers certification is designed to help email marketers understand how the Salesforce Marketing Cloud works and how to use it to create effective email campaigns. With this certification, you can demonstrate your knowledge and skills in email marketing and stand out in the competitive job market.
Salesforce EEB-101 certification exam is designed for email marketers looking to validate their proficiency in the Salesforce Marketing Cloud platform. Marketing Cloud is a powerful marketing automation tool, and email marketing is an essential part of any successful marketing strategy.
NEW QUESTION # 33
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
- A. The send is canceled when the approval is withdrawn.
- B. The originally approved version of the email will be sent.
- C. The Send is paused unit is approved again.
Answer: B
Explanation:
The originally approved version of the email will be sent if the approval is withdrawn after scheduling the send. The withdrawal of approval does not affect the scheduled send, unless the marketer cancels or reschedules it manually. [Source: Trailhead]
NEW QUESTION # 34
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?
- A. Include the Subscriber key and Email address field as the primary key.
- B. Select the 'Use for triggered send' checkbox.
- C. Create from template and choose triggered send template.
Answer: C
Explanation:
Creating from template and choosing triggered send template is required when creating a data extension for a triggered send. This template includes the required fields for a triggered send, such as Subscriber Key, Email Address, and Triggered Send External Key. Selecting the 'Use for triggered send' checkbox is not required, but optional. Including the Subscriber Key and Email Address field as the primary key is not correct, because only one field can be the primary key, and it should be Subscriber Key.
NEW QUESTION # 35
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
- A. Implement an API to start automation with every file transfer.
- B. Replace the Schedule with File Drop and use a filename pattern
- C. Replicate the automation and schedule mem to execute server eight hours
Answer: B
Explanation:
To process the files as they are received while minimizing network, you should replace the schedule with file drop and use a filename pattern. This will allow you to trigger the automation whenever a file with a specific name pattern is dropped into the Marketing Cloud SFTP
NEW QUESTION # 36
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. API Event Entry Source
- B. CloudPages Entry Source
- C. Contact Event Entry Source
Answer: A
Explanation:
An API Event Entry Source is the best option to enter a subscriber into a journey as soon as they submit a form hosted by a third-party vendor. An API Event Entry Source allows a journey to be triggered by an external system or application using a REST API call. The API call can include subscriber data that can be used in the journey. A CloudPages Entry Source or a Contact Event Entry Source would not work for this scenario, as they require the form to be hosted on a CloudPage or a Marketing Cloud landing page.
NEW QUESTION # 37
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.
- A. Test Send
- B. Subscriber Preview
- C. Content Detective
Answer: C
Explanation:
Content Detective is the correct answer. Content Detective is a tool that allows you to scan your email content for any words or phrases that may trigger spam filters or cause deliverability issues. Content Detective assigns a score to your email based on the number and severity of the flags it detects, and provides suggestions on how to improve your content. You can learn more about this in the Email Testing Tools module on Trailhead.
NEW QUESTION # 38
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
- A. Leverage Multilingual Content Blocks.
- B. Leverage templates with AMP script.
- C. Leverage Enhanced Dynamic Content.
Answer: A
Explanation:
Leveraging Multilingual Content Blocks is the best option for NTO to create and send localized content at scale. Multilingual Content Blocks allow you to create a single content block that can display different versions of text based on the subscriber's preferred language. You can use a spreadsheet or a data extension to store the translations and then map them to the content block. This way, you can avoid creating multiple templates or emails for each language. Leveraging templates with AMPscript or Enhanced Dynamic Content would require more coding and development skills.
NEW QUESTION # 39
A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
- A. Audience Studio
- B. Data Designer
- C. Automation Studio
Answer: B
Explanation:
Data Designer is the tool that should be used to create a sendable data extension from various tables including orders, subscribers, and product line items. Data Designer allows you to create custom data extensions that can be used as an entry source for a journey. It also allows you to join multiple data sources together to create a single data extension. You can find more information about Data Designer and how to use it here: Data Designer. Automation Studio is a tool that allows you to automate tasks such as sending emails, importing files, extracting data, etc. Audience Studio is a tool that allows you to collect and unify data from various sources and create audience segments for personalized marketing.
NEW QUESTION # 40
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
- A. Einstein Copy Insights
- B. Einstein Email Recommendations
- C. Einstein Messaging Insights
Answer: C
Explanation:
Einstein Messaging Insights provides warnings and advice automatically about email sends using artificial intelligence. It analyzes email performance data and identifies issues and opportunities for improvement.
Einstein Copy Insights is a tool that helps generate and optimize email subject lines using natural language processing. Einstein Email Recommendations is a tool that helps deliver personalized product recommendations based on customer behavior and preferences.
NEW QUESTION # 41
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Email Performance Over Time Report
- B. Pivot table in Datorama Reports
- C. Filter Activity in Automation Studio
Answer: B
Explanation:
Pivot table in Datorama Reports is the tool that NTO should use to explore its large volume of send data. Pivot table allows marketers to dynamically filter, sort, and group data in one view without writing SQL queries. It also allows marketers to create calculated fields and visualize data in charts and graphs. Filter Activity in Automation Studio is used to create filtered data extensions based on criteria, not to explore data in one view.
Email Performance Over Time Report is a standard report that shows metrics for emails sent over a period of time, but it does not allow dynamic filtering, sorting, or grouping of data.
NEW QUESTION # 42
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
- A. Use nested tags to create hierarchies.
- B. Make the Customer Key more descriptive.
- C. Leverage Einstein for content tagging.
Answer: A
Explanation:
Using nested tags to create hierarchies is the best way to minimize the number of tags selected for an asset while still providing the necessary granularity. Nested tags allow you to group related tags under a parent tag, such as "Sports > Basketball > NBA". This way, you can filter your assets by a specific tag or by a broader category. Making the Customer Key more descriptive or leveraging Einstein for content tagging may help with tagging, but they do not address the issue of having multiple tags per asset.
NEW QUESTION # 43
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Overview tab in email Studio
- B. Tracking tab in Journey Bulkier
- C. Pending tab in Content Builder
Answer: A
Explanation:
To cancel the send after it was scheduled, you should navigate to the overview tab in email studio. There, you can see all your scheduled sends and cancel them if needed. You can also edit or reschedule your sends from this tab.
NEW QUESTION # 44
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?
- A. Email Studio > Overview
- B. Automation Studio > Activities
- C. Content Builder > Recent Sends
Answer: C
Explanation:
Content Builder > Recent Sends is the correct answer. This option allows you to view the delivery rate and other metrics of the most recent email sends from your business unit. You can also drill down into each send to see more details, such as the number of delivered, bounced, opened, or clicked emails. Automation Studio > Activities is not a valid option, as this option only shows the status and schedule of your automation activities, not the metrics of your email sends. Email Studio > Overview is not a valid option either, as this option only shows the summary and trend of your email performance across all business units, not the specific metrics of your recent email sends. You can learn more about this in the [Email Reporting Tools] module on Trailhead.
NEW QUESTION # 45
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. Universal Unsubscribe
- B. List-Unsubscribe header
- C. Profile Center Unsubscribe
Answer: B
Explanation:
List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account. [Source: Trailhead]
NEW QUESTION # 46
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
- A. The template must be approved before updates are reflected.
- B. The email must be recreated using the updated template.
- C. 'Update Email Now' needs to be applied to each email.
Answer: C
Explanation:
'Update Email Now' needs to be applied to each email that uses the updated template. This option will update the email content with the latest changes from the template. Recreating the email using the updated template would also work, but it would be more tedious and unnecessary. The template does not need to be approved before updates are reflected, but rather saved.
NEW QUESTION # 47
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
- A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
- B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
- C. Use a Guided Send to perform a test send to Internal users using subscriber data.
Answer: A
Explanation:
Using Preview and Test, selecting a targeted subscriber, and sending the email to internal team members is what NTO should do to build confidence in its dynamic email capabilities. Preview and Test is a feature that allows you to preview how your email will look for different subscribers based on their data and personalization. You can also send a test email to yourself or other internal team members to verify the content and functionality of your email. Using a Guided Send to perform a test send to internal users using subscriber data would also work, but it would consume tracking data and affect reporting. Using CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs would not be feasible or efficient.
NEW QUESTION # 48
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. In the step with the two SQL activities, place a wait step between them.
- B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
- C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
Answer: B
Explanation:
If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and update the data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.
NEW QUESTION # 49
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