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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A) Date
B) Email with valid mail server
C) Email
D) Phone
E) Number
F) Email not from ISPs and free email providers
G) Text
H) Password

2. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Automation rule
B) Dynamic list
C) Segmentation rule
D) Completion action

3. Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A) Increase their scoring threshold to give the Sales team the most qualified leads.
B) Increase gated content on the website to provide more scoring opportunities.
C) Improve lead qualification efficiency by using automation rules for prospect assignment.
D) Improve prospect data by adding fields to existing forms and making them required.

4. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A) The form HTML embed code in the layout template code was not used.
B) The same layout template on both the form and the landing page was not used.
C) The %%content%% variable tag in the layout template code was missing.
D) The landing page on a browser with the cookies cleared was not tested.

5. There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A) False
B) True

Solutions: