Pegasystems Pega Certified Marketing Consultant (PCMC) 80V1 2019 - testinsides PEGAPCMC80V1_2019 dumps

PEGAPCMC80V1_2019 real exams

Exam Code: PEGAPCMC80V1_2019

Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019

Updated: Jul 18, 2026

Q & A: 0 Questions and Answers

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Customer Data and Segmentation- Segmentation techniques
  • 1. Real-time vs batch segmentation
    • 2. Propensity and scoring models usage
      - Data integration concepts
      • 1. Data flows into decisioning engine
        • 2. Customer profile management
          Pega Customer Decision Hub Overview- Next-Best-Action (NBA) Framework
          • 1. Action prioritization and arbitration
            • 2. Engagement policies and strategies
              - Real-Time Customer Decisioning
              • 1. Event-driven decisioning concepts
                • 2. Interaction history and context data usage
                  Pega Marketing Campaign Management- Offer and treatment management
                  • 1. Eligibility and suitability rules
                    • 2. Offer creation and governance
                      - Campaign design and execution
                      • 1. Campaign lifecycle management
                        • 2. Audience segmentation and targeting
                          Reporting and Analytics- Campaign performance measurement
                          • 1. KPIs and metrics tracking
                            • 2. Optimization of customer interactions

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