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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.

2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on products and offerings.
B) Classify user actions based on broad categories.
C) Classify user actions based on popularity of products.
D) Classify user actions based on the customer lifecycle.

3. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect strategic data points, designed to identify customer engagement.
B) Collect only personally-identifiable information, to correlate it within the DMP.
C) Collect and store only online interactions, as the DMP is an online platform.
D) Collect all data, regardless of granularity, to manage it within the DMP.

4. How often must you review and assess a client's taxonomy for maintenance?

A) Yearly
B) Weekly
C) Quarterly
D) Daily

5. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
C) Create a Dynamic Synchronous container to support the transfer of data.
D) Configure custom parameters to deliver data to the media execution partner
E) Manually enter the pixel required for sending campaign data to the partner.

Solutions: