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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is the primary function of Einstein Copy Insights?

A) Analyze the subject lines to uncover insights and optimize email engagement
B) Drive higher Mobile App engagement through optimized Push message copy
C) Recommend best copy for web content for blogs, articles, etc.
D) Give insight on Email message copy to understand which text is resonating with Contacts

2. What does Priority in an in App message determine?

A) Where on the screen (top, middle, bottom) the in-app message should appear
B) Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
C) Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
D) If the priority is set to 1, then the user's device will vibrate to let them know

3. What is true about shared entry event.

A) It cannot be modified.
B) Yon can use filter for entry audience segregation.
C) Data extension created by it can be modified.

4. What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A) Salesforce trains eachcustomer's model using only thatcustomer's data.
B) EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
C) EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
D) EEFuses only commercial send data.Transactional sends are not considered in modeling.
E) EEF analyzes 360 days of historical data to determine the right frequency of communication.

5. What is true for behavioral triggers. Multiple select.

A) they cannot be modified
B) need catalog data
C) need collect tracking code

Solutions: