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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 2: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 3: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 4: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 5: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 6: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?
A) On any page of the website, create a hyperlink to the landing page URL.
B) Add a form to the website and configure the form to submit data to the landing page.
C) On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
D) Add a page to the website and embed the HTML code of the landing page into the page.
2. Which two social media outlets can you add to Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A) Twitter
B) Linkedln
C) Facebook
D) Yammer
3. You create an event and the associated event registration items in Microsoft Dynamics Marketing.
When a user registers a contact for the event, she selects a registration item and notices that the item quantity is set to 1 and unavailable.
Why is the quantity unavailable?
A) Registration is not available for the item.
B) The maximum registration for the item has been met.
C) The item registration does not require the submission of the attendee's name.
D) The item registration requires the submission of the attendee's name.
4. You are entering budget items into a Microsoft Dynamics Marketing budget worksheet.
Which statement is true when the default budget worksheet interval is set to Monthly?
A) You can set the interval for individual budget items by changing the default interval before entering the items.
B) You can enter budget items only for monthly intervals but can display the budget for other intervals.
C) You can set the interval for individual budget items when entering the items in the workbook,
D) You can enter budget items and display the budget only for monthly intervals.
5. You plan to modify a file that is stored in Microsoft Dynamics Marketing.
You need to ensure that no one else modifies the file while you are working in it.
What should you do?
A) Lock the file.
B) Change the file status.
C) Change the file type.
D) Restrict file download.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,D | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: C |




