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Facebook Certified Community Manager Sample Questions:

1. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Decline the post with feedback to educate the celebrity on the group policy
B) Adjust the rules to allow political content and generate more group engagement
C) Approve the post and close commenting to prevent political discussion
D) Approve the post with a warning to the celebrity
E) Treat the celebrity according to the policy of the group

2. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Place targeted ads for potential members using fitness and wellness interest targeting
B) Partner with a national newspaper and publish an article about the community
C) Launch a referral program for current members to invite their neighbors to join the community
D) Encourage the moderation team to comment more on the content

3. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Show a graph that includes online and offline community membership growth numbers for the past 5 years
B) Compile a set of community recommendations and testimonials with individual demographic information
C) Compile insights that include dates, demographics of members across the community and growth numbers
D) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations

4. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
B) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
C) Research all existing podcasts in the industry and find content that has not been produced previously
D) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.

5. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Ask members to share their favorite post from the group on their profiles.
B) Create a post announcing the release of the latest formula milk
C) Create a poll for feedback on the milk formula.
D) Develop content that encourages sharing photos and stories.

Solutions: