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NEW QUESTION # 23
What user permission is required to configure SSO in social studio.
- A. Super user
- B. custom user
- C. limited user
- D. full user
Answer: A
Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.
NEW QUESTION # 24
Where would you add a topic profile
- A. Admin settings
- B. Social studio engage
- C. Workspace settings
- D. Social studio automate
Answer: D
Explanation:
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels.
Admin settings and Workspace settings do not provide options to manage topic profiles directly.
NEW QUESTION # 25
Where would you add a topic profile
- A. Social studio engage
- B. Social studio automate
- C. Workspace settings
- D. Admin settings
Answer: D
NEW QUESTION # 26
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Unified customer profile
- C. Orchestration
Answer: A,B,C
Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
NEW QUESTION # 27
Select features Einstein content selection, Select 2
- A. Content selection based on business rules
- B. Uses open time email content
Answer: A,B
Explanation:
Einstein Content Selection features include:
* A. Uses open time email content: This allows for dynamic content adjustments when an email is opened, ensuring the content is relevant at the exact moment of engagement.
* B. Content selection based on business rules: This enables marketers to define specific rules that dictate content selection, ensuring alignment with business objectives and audience segmentation.
NEW QUESTION # 28
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Answer: A
NEW QUESTION # 29
In beacon message, what does the field limit number of messages for a device' control?
- A. send not more than particular number of messages in a active period.
- B. send only particular number of messages in 24 hours
- C. send only particular number of messages in a week
- D. send only particular number of messages in 72hrs
Answer: A
NEW QUESTION # 30
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Lead
- B. Contact.
- C. Person account, (opportunities, Quick send message records)
Answer: A,B,C
Explanation:
In Distributed Marketing, Quick Send can be used with the following types of objects:
* A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.
* B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.
* C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.
NEW QUESTION # 31
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. On the facebook ad channel
- B. Journey builder
Answer: B
NEW QUESTION # 32
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein content selection
- C. Einstein copy insights
Answer: B
Explanation:
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
NEW QUESTION # 33
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. out of cellular network coverage
- B. SMS sent to landline number
- C. switched off
- D. mobile is in another call
- E. Low battery
Answer: A,B,C
NEW QUESTION # 34
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed and stored in device in app message is displayed only 1 time
- C. Inbox message is displayed once but in app message is displayed repeatedly
Answer: B
NEW QUESTION # 35
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
Answer: A
NEW QUESTION # 36
What is true for behavioral triggers. Multiple select.
- A. need collect tracking code
- B. they cannot be modified
- C. need catalog data
Answer: A,C
NEW QUESTION # 37
Where would you add a topic profile
- A. Admin settings
- B. Social studio engage
- C. Workspace settings
- D. Social studio automate
Answer: D
NEW QUESTION # 38
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
Explanation:
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.
NEW QUESTION # 39
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Email soap api
- B. Rest api
- C. Journey api
- D. Transactional messaging api.
Answer: B,D
Explanation:
To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:
* B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real-time communications based on stock changes.
* C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.
NEW QUESTION # 40
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. Within the first minute of next hour.
- B. immediately when the STO activity arrives
- C. At the hour user engages Within the next 24hours
- D. with the next hour
Answer: C
NEW QUESTION # 41
What data is there in mobile connect demographics, select3
- A. City
- B. First name
- C. channel
- D. Email
- E. Region
Answer: A,B,E
Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.
NEW QUESTION # 42
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use contact designer
- B. use query activity to query _ click and use contact data in journey.
- C. use journey with email activities and enagagement split activity
- D. use Journey data and not contact data
Answer: C
Explanation:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.
NEW QUESTION # 43
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