Adobe Campaign AD0-E314 Real Exam Questions and Answers FREE Updated on Sep 28, 2021
AD0-E314 Ultimate Study Guide - TestInsides
NEW QUESTION 32
A campaign is created with a workflow. The workflow has a continuous delivery. A campaign is created based on this template.
What would be the relationship between the internal names of the campaign template, campaign, workflow and deliveries?
- A. The names of the deliveries are different. The workflows, campaign and the campaign template have the same name.
- B. The names of the campaign and the campaign template are different. The workflows and deliveries have the same name.
- C. The workflow and deliveries have different names. The campaign and the campaign template have the same name.
- D. All of the names will be unique.
Answer: D
NEW QUESTION 33
What type of workflow should be used to update the recipient schema from a weekly text file of mailing address changes?
- A. A technical workflow
- B. A data workflow
- C. A targeting workflow
- D. A campaign workflow
Answer: A
NEW QUESTION 34
Campaigns with many deliveries are using multiple channels.
How should the Business Practitioner group these deliveries for reporting?
- A. give all deliveries the same Delivery Code
- B. delete all deliveries that do not need to be in the report
- C. base all deliveries on the same template
- D. give all deliveries the same name
Answer: A
NEW QUESTION 35
How would you send a proof to the "Holiday Marketing Team" list for approvals?
- A. You cannot send the proof to the lists
- B. Select the email addresses from the recipient table
- C. Enter the email addressed into the "To:" line
- D. Select the list from the send a Proof menu
Answer: B
NEW QUESTION 36
What are two ways to use seeds in a campaign? (Choose two.)
- A. internal audience
- B. content reviewer
- C. proof target
- D. reply-to address
Answer: B,C
Explanation:
Reference:
MCE_Message_templates_Managing_seed_addresses.html
NEW QUESTION 37
A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions for each recipient.
Which method should be used to obtain this result?
- A. In the advanced tab, add an Initialization Script.
- B. Switch the targeting and filtering dimension and add aggregate columns to get the transactions.
- C. In the complementary information section, add data of the type 'Data of the filtering dimension'.
- D. In the complementary information section, add data of the type 'Data linked to the filtering dimension'.
Answer: C
Explanation:
Reference:
WKF_Repository_of_activities_Targeting_activities.html
NEW QUESTION 38
What are the three functions of the delivery audit in Adobe campaign? (Choose three.)
- A. To show the analysis performed on a delivery prior to sending
- B. To show the approvals given for delivery
- C. To show a breakdown of exclusions for the delivery
- D. To show a preview of the delivery before sending
Answer: A,B,C
NEW QUESTION 39
A large target population spans multiple age groups. The Business Practitioner needs to create a control group with 10% from each age group.
What is the most efficient method to create the control group?
- A. Modify the target population query to not include the control group.
- B. Use a query activity to obtain the target population and send to a split activity to remove each age group with record count limitation set as random.
- C. Use the out of the box control group functionality with Random Sampling and Data Grouping.
- D. Use a query activity to query the target population and another query activity to obtain the desired control group. Then use an exclusion activity to get the exclusive target.
Answer: B
NEW QUESTION 40
What is the purpose of setting an activity execution mode to 'Enable but do not execute'?
- A. to step into the activity and execute stepwise
- B. to skip the activity and continue workflow execution
- C. to examine records coming into the activity
- D. to dynamically reconfigure the activity
Answer: A
Explanation:
Reference:
WKF_Advanced_management_Advanced_parameters.html#Execution
NEW QUESTION 41
From which screen on the client should the Business Practitioner approve the targeting of an email delivery in an email campaign?
- A. from the Home Screen
- B. from the Approval Dashboard
- C. from the Campaign Dashboard
- D. None. You must open the mail and approve on the website
Answer: D
NEW QUESTION 42
A practitioner has created an approval activity in a workflow. The multiple approval option is selected. The approval activity is assigned to a group of two operators. One of the operators approves the request and the other rejects.
Which branch of the approval activity is run?
- A. Neither Branch is run.
- B. Both the Yes and No Branch are run.
- C. The Yes Branch is run.
- D. The No Branch is run.
Answer: C
NEW QUESTION 43
A Business Practitioner has a delivery with two links sent to 100 recipients:
80 messages reached the box
40 Recipients opened the delivery
20 Recipients clicked on at least one link
What was the reactivity?
- A. 20%
- B. 50%
- C. 25%
- D. 40%
Answer: C
NEW QUESTION 44
What are the three possible consequences of choosing and deploying an incorrect campaign template?
(Choose three.)
- A. The campaign template workflow could send out the wrong type of delivery
- B. The campaign template could cause problems with reporting
- C. The campaign template workflow could query incorrect individuals
- D. The campaign template could send to individual without a delivery selected
Answer: A,C,D
NEW QUESTION 45
Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?
- A. approval logs
- B. exclusion logs
- C. delivery logs
- D. tracking logs
Answer: D
NEW QUESTION 46
A campaign has been setup with an operator group (with 2 operators) as approvers in the "Approvals" section of the delivery.
What will happen if one of the operators is unavailable to provide approval?
- A. The process will continue without approval if one has been provided before expiry
- B. The campaign process will not proceed if both the first and seconds approvers do not provide inputs before expiry
- C. The process waits indefinitely for inputs from both approvers before moving to the next activity
- D. The input of just the first approver is required in order for the process to continue onto the next activity
Answer: B
NEW QUESTION 47
A workflow log indicates an incompatible document type error on a union activity. How should a campaign business practitioner verify the union activity inputs are based on?
- A. The union activity's inputs are based on the same target mapping
- B. The union activity's inputs are based on the same targeting dimension
- C. The union activity's inputs are based on the same global dictionary
- D. The union activity's inputs are based on the same filtering dimension
Answer: B
NEW QUESTION 48
A Practitioner is required to execute and store all deliveries related to a delivery template in specific folder defined by the business. How should the Practitioner most effectively implement this requirement?
- A. Move all deliveries manually into defined folders.
- B. Define Routing within the delivery properties of each delivery template.
- C. Modify the delivery mapping to define the routing.
- D. Define specific Execution folders within the delivery properties of a delivery template.
Answer: D
NEW QUESTION 49
Sub-population A of 100 records and B of 200 records are combined in a campaign workflow with a Union activity. The resulting population C contains 200 records.
What should the Practitioner conclude?
- A. All of the records in A are also in B.
- B. All of the records in B are also in A.
- C. Records in A have been excluded from C.
- D. A and B are mutually exclusive.
Answer: A
NEW QUESTION 50
A large clothing brand that has several thousand boutiques all over the US decides to create a special offer of 50% off all merchandise in their catalog. This offer is aimed at the best clients of the brand's US stores, meaning those who have spent more than S300 since the beginning of the year.
The business practitioner decides to use Distributed Marketing, which will allow selection of the stores' best clients (grouped by region). These selected clients will receive the email delivery containing the special offer.
What campaign template should the business practitioner use?
- A. Collaborative campaign (by target approval)
- B. Collaborative campaign (simple)
- C. Collaborative campaign (by form)
- D. Collaborative campaign (by campaign)
Answer: A
NEW QUESTION 51
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