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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Advising and Leading | 23% | - Strategic counsel to executives and leadership - Coaching and advising on communication practices - Aligning communication with business objectives |
| Topic 2: Reputation Management | 18% | - Crisis communication and stakeholder trust - Building and protecting organizational reputation - Identifying and mitigating reputational risks |
| Topic 3: Innovation and Integration | 10% | - Adopting new technologies and approaches - Integrating communication across channels and functions |
| Topic 4: Communication Management | 20% | - Team leadership and resource management - Developing business cases and managing performance - Budgeting, governance and project oversight |
| Topic 5: Strategy Development | 19% | - Situation analysis and stakeholder mapping - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy |
| Topic 6: Ethics and Professional Standards | 10% | - Professional accountability and integrity - Legal compliance and ethical decision-making - Applying IABC Code of Ethics |
GCCC Strategic Communication Management Professional Sample Questions:
A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:
- A. holding face-to-face meetings to create open conversation.
- B. providing weekly statements to explain why the changes are necessary.
- C. conducting quarterly surveys to monitor their opinions.
- D. writing position papers to justify the changes.
Correct Answer: A 🗳️
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(Which of the following is a S.M.A.R.T. objective for a communication strategy?)
- A. Increase subscriptions by 15% among 25-45-year-olds within a year
- B. Achieve 1,500,000 impressions among target population
- C. Achieve top of mind awareness of the brand by the end of 2020
- D. Increase awareness by 10% in the Southern region and by 20% in the Northern region
Correct Answer: A 🗳️
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When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?
- A. A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
- B. Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
- C. Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
- D. A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
Correct Answer: B 🗳️
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At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:
- A. Knowledge.
- B. Awareness.
- C. Behavior.
- D. Attitudes.
Correct Answer: C 🗳️
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If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?
- A. Create a business case that demonstrates results based on research.
- B. Show senior leaders a report written for a previous employer.
- C. Sign senior leaders up on social media platforms.
- D. Provide senior leaders with a list of websites with good examples of research.
Correct Answer: A 🗳️
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