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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A) Journey Data using CRM Report Import Activity to Salesforce Data Extension
B) Contact Data using Synchronized Data Sources
C) Journey Data queried from main data extension
D) Contact Data mapped through Salesforce Marketing Cloud Profile Attributes

2. Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called
"Contact Me." How should they set this up?

A) Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
B) Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
C) Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
D) Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

3. A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt- outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?

A) Create attributes for each child business unit in "Profile Management" to record unsubscribes
B) Select "Use separate 'Subscription Center' for this business unit" in Settings
C) Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
D) Select "Subscribers will be unsubscribed from this business unit only" in Settings

4. Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

A) Create a random data extension within Contact Builder.
B) Create a random data extension within Email Studio.
C) Use Journey Builder with a random split activity.
D) Use Automation Studio with a random split activity.

5. A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?

A) Use the WSProxy via SSJS to deploy the email after capturing form data.
B) Use a Send Email activity in Automation Studio to run hourly and deploy emails.
C) Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
D) Use a Triggered Send Data Extension to capture form data and deploy the email.

Solutions: