IBM P8010-096 : IBM Unica Enterprise Campaign Technical Mastery Test V1

P8010-096 real exams

Exam Code: P8010-096

Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1

Updated: Oct 22, 2026

Q & A: 91 Questions and Answers

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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Advanced Features & Best Practices5%- Performance optimization
- Upgrade and migration considerations
Topic 2: Unica Campaign Architecture & Concepts25%- System components and architecture
- Audience levels and data structure
- Database schema and tables
Topic 3: Campaign Design & Flowchart Processes30%- Testing, scheduling and execution
- Target cell spreadsheet and offer management
- Segment, Select, Merge, Sample, Extract processes
- Flowchart creation and management
Topic 4: Integration & Administration15%- Integration with Unica Marketing Operations
- Response tracking and reporting
- Logging, troubleshooting and maintenance
Topic 5: Installation & Configuration25%- Environment setup and deployment
- Security, roles and permissions
- Server configuration (WebSphere / WebLogic)
- Partitioning and user management

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question #1

In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

  • A. Switching
  • B. Segmentation
  • C. Mapping
  • D. Filtering
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

How does a customer assign security roles for groups in Unica Campaign?

  • A. Go to the Settings menu and select Users>Assign Roles.
  • B. Go to Settings menu and select Roles and Permissions.
  • C. Go to the Settings menu and select User Groups>Assign Roles.
  • D. Go to the Settings menu and select Configuration.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #3

What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

  • A. Call List
  • B. Mail List
  • C. Extract
  • D. Snapshot
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

  • A. Offer Tab
  • B. Target Cell Spreadsheet
  • C. Analysis Tab
  • D. Financials Tab
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #5

After an installer completes the Unica Campaign installation and the unica.ear file is created, where do you deploy the ear file?

  • A. Campaign Listener
  • B. Framework Manager
  • C. Affinium Manager
  • D. Weblogic or Websphere Server Administration Console
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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