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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A) HTML Open Rate
B) Email Complain Rate
C) Spam complaints.
D) Click Through rate

2. What is true about page actions? [Choose three answers]

A) You cannot use auto responder emails with page actions.
B) It is possible to use URL wildcard by adding * to the end of the URL.
C) You can define a page to be a priority page to highlight the activity to Sales reps and other users.
D) You cannot set the prospect's source campaign with page actions.

3. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A) Monitor no of visitors, social post enagements and natural search reports month over month
B) Monitor no of visitors, form conversion and email click-through rate reports month over month
C) Monitor no of prospects, social post enagements and paid search reports month over month
D) Monitor no of prospects, form submission and email open rate reports month over month

4. How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A) Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
B) Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
C) Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
D) Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

5. Select available Social Posting Connectors

A) Zone
B) Tumblr
C) Instagram
D) Twitter
E) WhatsApp
F) Linkedln
G) Facebook

Solutions: