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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 2: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 3: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 4: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 5: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 6: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
As part of a marketing campaign, you send an email marketing message to the contacts associated with a marketing list.
Where can you track the performance of the email marketing message?
- A. the Email report
- B. the marketing list
- C. the email marketing message record
- D. the campaign record
Correct Answer: A π³οΈ
You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?
- A. the number of days to wait before activating the campaign
- B. the number of days between activity recurrences
- C. the number of days to wait before performing the activity that follows the Scheduler
- D. the frequency at which the campaign retries an activity until it succeeds
Correct Answer: A π³οΈ
Which statement about reviewing and approving routed items is true?
- A. Approvers can provide comments and select the status for an item only once.
- B. Approvers can provide comments for an item until the approval process is complete.
- C. Approvers can update their comments for items that have completed the approval process.
- D. Approvers can provide comments for an item until another approver provides comments
for that item.
Correct Answer: D π³οΈ
You create a budget workbook in Microsoft Dynamics Marketing.
Microsoft Dynamics Marketing displays other budget workbooks to your coworker but does not display the new workbook.
You need to ensure that your coworker can open the new budget workbook but not modify the workbook content.
What should you do?
- A. Grant View permissions for each budget worksheet in the budget workbook to your coworker.
- B. Grant View permissions for the budget workbook to your coworker.
- C. Add your coworker to the budget workbook contacts.
- D. Share the budget workbook with your coworker.
Correct Answer: A π³οΈ
Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?
- A. Job Request Template
- B. Quick Campaign
- C. Marketing Plan
- D. Job Template
Correct Answer: B π³οΈ
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