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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question 1

A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

A. Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
B. Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
C. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key.
D. Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

Question 2

What Is a disadvantage of using a Vlookup formula?

A. It allows classifying data only on a basis of mutual entity keys.
B. Could extend processing time of data streams.
C. Can return values only from the same data stream type
D. It cannot be used more than once from the same data stream.

Question 3

What is the relationship between "Media Buy Key" and "Campaign Key"?

A. One-to-many (one Media Buy Key has many Campaign Keys)
B. Many-to-many
C. Many-to-one (one Campaign Key has many Media Buy Keys)
D. One-to-one

Question 4

The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A. 4
B. 3
C. 0
D. 1

Question 5

Source 3:

Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

How can an implementation engineer fix this discrepancy?

A. Uncheck the "Case Sensitive" checkbox in the data classification
B. Toggle the 'Structure Compliant' OFF.
C. Leave the "Case Sensitive" checkbox in the data classification unchecked
D. Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.

Solutions: