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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What qualifies a web vistor to see any experience of a Web Campaign?

A) Campaign Targeting Rules
B) Einstein Next Best Action
C) Einstein Recipe Ingredients
D) Email Campaign Rules

2. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A) Catalog
B) Directory
C) Channel
D) Objects

3. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A) Mobile campaign
B) Email campaign
C) Web campaign
D) Server-side campaign

4. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A) Operational information
B) Statistical tracking of KPIs
C) Employee performance
D) Shadow catalog information
E) User behaviors

5. In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

A) Unified customer profile
B) Unified view of customer
C) Single Source of Truth
D) Single view of customer

Solutions: