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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A) Total Opt Outs and Hard Bounces
B) Total Sent and Suppression Rate
C) Tracker Domain Verification and Open Rate
D) Click-Through Rate and Soft Bounces

2. What information cannot be displayed as a graph (line or bar) on the dashboard?

A) All Prospects
B) Opportunities Lost
C) Conversions
D) Prospects Created
E) Opportunities Created

3. A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

A) Copy the original Engagement Program
B) Change the wait time for the template
C) Pause the Program
D) Delete the old sent email

4. How can a visitor convert to a prospect?

A) Viewing an embedded form
B) Submitting a form on a landing page
C) Receiving a marketing email
D) Visiting a tracked website

5. None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

A) False
B) True

Solutions: