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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
C) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
D) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

2. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Revenue from Sales
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Duration of Ad
D) (Revenue from sales - Advertising costs)/Advertising costs

3. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Ad Campaign
B) Return on Traffic
C) Return on Ad Investment
D) Return on Ad Spend

4. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

A) Multiple campaigns will reduce the cost per click.
B) Only with multiple campaigns can the store use the geographical locations.
C) With multiple campaigns in one account you can set different daily budgets.
D) Multiple campaigns allow the store to target multiple countries.

5. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

A) 30 days
B) 12 weeks
C) 6 months
D) Years

Solutions: