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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Positioning & Competitive Differentiation | 20% | - Competitive landscape and advantages - Key benefits and ROI metrics - Use cases and success scenarios |
| Topic 2: Pricing Optimization Solutions | 25% | - Markdown Optimization capabilities - Price elasticity and analytics - DemandTec Price Optimization |
| Topic 3: IBM DemandTec Solution Overview | 25% | - Key business challenges addressed - DemandTec platform and core value proposition - Target industries and customer segments |
| Topic 4: Promotion & Trade Optimization | 30% | - Total Trade Optimization bundle - Retailer and manufacturer collaboration - Strategic Trade Planning - Promotion Optimization |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
1. What is the typical gross margin dollar increase from using DemandTec Markdown Optimization?
A) 2-5%
B) 10+%
C) 0-1%
D) 5-20%
2. Which of the following is not a characteristic of a good DemandTec CP opportunity?
A) Branded Fast Moving Consumer Goods (FMCG) selling through retail channels
B) Companies not investing heavily in analytics in merchandising and marketing
C) Key retail customers make up a disproportionate amount of sales
D) Revenues at least $500 million and trade spend at 15% of revenues
3. DemandTec Customer Trade Planning optimizes trade plans and events at which level?
A) Tactic
B) Geography
C) Brand
D) Account
4. DemandTec Customer Trade Planning is typically targeted at CPGs with annual revenues over?
A) $500 Million
B) $250 Million
C) $50 Million
D) $1.5 Billion
5. DemandTec Strategic Trade Planning optimizes trade promotion spend across accounts, geographies, and ___?
A) Events
B) Sales teams
C) Brands
D) Tactics
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |




