HP HP2-B22 : IPG Sales Fundamentals v8.1

HP2-B22 real exams

Exam Code: HP2-B22

Exam Name: IPG Sales Fundamentals v8.1

Updated: Jul 24, 2026

Q & A: 75 Questions and Answers

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HP HP2-B22 Exam Syllabus Topics:

SectionObjectives
Topic 1: Customer Needs and Sales Positioning- Identifying customer printing requirements
  • 1. Small business vs enterprise needs
    • 2. Usage patterns and workload analysis
      - Solution selling approach
      • 1. ROI and efficiency arguments
        • 2. Value-based selling techniques
          Topic 2: Services and Solutions- Security and sustainability
          • 1. Secure printing solutions
            • 2. Environmental sustainability programs
              - Managed Print Services (MPS)
              • 1. Cost control and optimization
                • 2. Device lifecycle management
                  Topic 3: Competitive Landscape- Printer market competitors
                  • 1. Key competitive differentiators
                    - HP positioning strategy
                    • 1. Brand trust and ecosystem strength
                      Topic 4: HP Imaging and Printing Group (IPG) Portfolio Overview- Printing ecosystem
                      • 1. Hardware, software, and services integration
                        • 2. Managed Print Services (MPS)
                          - Printers and multifunction devices
                          • 1. Inkjet printing solutions
                            • 2. Laser printing solutions
                              Topic 5: HP Printing Supplies and Consumables- Competitive supplies positioning
                              • 1. Counterfeit and third-party risks
                                - Original HP supplies value proposition
                                • 1. Print quality and reliability
                                  • 2. Total cost of ownership considerations

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