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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Define Loyalty Card Data.

A) Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
B) Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
C) Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
D) Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.

2. Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A) Retail POS Data and Syndicated POS Market Data
B) Loyalty Card Data and Household Panel Data
C) Social Media Analytics and Web Traffic Data
D) Focus Groups and In-Store Observations

3. How do planograms support stakeholders across the organization?

A) They are used by buying teams to place purchase orders.
B) They generate essential data that influences supply chain, shopper experience, and in-store execution.
C) They are used to determine shelf placement in stores.
D) They are used by shoppers to find products in stores.

4. Which of the following is a key component of the science of assortment planning?

A) Future trend speculation
B) Creative packaging design
C) Consumer Decision Trees
D) Shelf space optimization

5. What is the primary purpose of Affinity Models in Category Management?

A) To identify products shoppers switch to when their first choice is unavailable.
B) To predict future sales trends based on historical data
C) To group similar stores, shoppers, or products
D) To identify co-purchase patterns, such as chips and salsa.

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