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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which scenario requires taxonomy updates?

A) Some categories have zero inventory.
B) All categories have inventory of more than 10,000 users.
C) No categories have inventory of more than 10,000 users.
D) Some categories have more than 100,000 inventory.

2. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The requested data is too high volume.
B) The data provider has blocked the account.
C) The data provider is not already a linked partner.
D) Multiple email addresses are not separated by commas.

3. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) Asynchronous
B) Dynamic Synchronous
C) Synchronous
D) Pixel
E) IFrame

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) The client can store the ID mapping table in their system.
C) The client cannot store the ID mapping table in their system.
D) Only the client is allowed to store the ID mapping table.
E) BlueKai DMP can store the ID map table.
F) Only BlueKai can store the ID mapping table.

5. Describe the features of an Audience Injection App that uses SDT.

A) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) The client shares the audience with you. This will generate an email notification that includes the audience composition.
D) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.

Solutions: