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IBM 00M-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Create dynamic, engaging, web experiences.
B) Accommodate product returns, regardless of the context.
C) Improve loyalty by facilitating integration with social networks.
D) Target the right experience, to the right user, via the right channel, at the right time.

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Support for social networks, affiliates, and content aggregators.
B) Recognized best of breed web analytics and 1:1 marketing.
C) Recognized best of breed customer interaction platform.
D) Rapid time to value, based on pre-integration and common marketing constructs.

3. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Mobile starter store.
B) Commerce light.
C) Mobile shopping studio.
D) Mobile framework.

4. Smarter Commerce capabilities are packaged and delivered as what?

A) A single, high-value, shrink-wrapped, solution for commerce.
B) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
C) Middleware components requiring additional business function software.
D) A simple monolithic application for each phase of the commerce cycle.

5. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The interconnected supplier network.
C) The need to drive optimization in the selling process.
D) The reduced impact of mass marketing.

Solutions: